Definition and Examples of a Writer

A writer is: (a) a person who writes (articles, stories, books, etc.); (b) an author: a person who writes professionally. In the words of author and editor Sol Stein, A writer is someone who cannot not write. Etymology:  From an Indo-European root, to cut, scratch, sketch an outline Examples and Observations Everyone is a writer. You are a writer. All over the world, in every culture, human beings have carved into stone, written on parchment, birch bark, or scraps of paper, and sealed into letters--their words. Those who do not not write stories and poems on solid surfaces tell them, sing them, and, in so doing, write them on the air. Creating with words is our continuing passion.(Pat Schneider, Writing Alone and With Others. Oxford University Press, 2003)A writer is someone who writes, its true, but a writer is also someone with a large capacity for adversity. Youll want to cultivate that capacity. Stamina is a writers first quality.(Bill Roorbach, Writing Life Stories. Writers Digest, 2000)We all know its hard work. Nobody asked any one of us to become a writer. No one will care if you dont become one.No one but you, that is.(George V. Higgins, On Writing. Henry Holt, 1990)Writers are sentenced to their sentences, which sometimes set them free.(Adam Gopnik, As Big as the Ritz. The New Yorker, September 22, 2014)Gushers and TricklersIn regard to the work habits of professional authors, Robertson Davies insisted that there are just two kinds of writers, gushers and tricklers. Take a moment to consider which category you fall into.[James] Thurber  was a gusher; for one story which was 20,000 words when finished, he wrote a total of 240,000, and fifteen different versions. It is interesting that the torrential Thurber is the one who talked most about that dread of all writers - drying up. . . . Frank OConnor was also a gusher; he rewrote some of his stories even after they had been published.The tricklers may be represented by William Styron, who says: I cant turn out slews of stuff each day. I wish I could. I seem to have some neurotic need to perfect each paragraph--each sentence, even--as I go along.  Dorothy Parker, also a trickler, said: I cant write five words but I change seven!The industry of the gushers commands respect; Joyce Cary, Frank OConnor, and  [Truman] Capote--we see them writing and  revising, rejecting pages by the handful, and finally piecing their work together from the mass. But the tricklers have an agony of their own; they cannot continue until the last line written is as right as they can make it. Both methods seem to take about an equal amount of time.(Robertson Davies,   A Voice from the Attic: Essays on the Art of Reading, rev. ed. Penguin, 1990)A Writing ExerciseBefore you begin writing about your life, I want you to think about how you feel about writing. We all have our personal mythology of what a writer is and does. I want you to write for fifteen minutes to complete the following sentence: A writer is someone who _______.Write for fifteen minutes without stopping, letting yourself explore the possibilities. Let go of all your inhibitions and enjoy yourself. Remember to be honest. When you are finished, take a look at what you have written. Did anything surprise you?If you are working with a partner, take turns reading what each of you has written and discuss the work.(Janet Lynn Roseman, The Way of the Woman Writer, 2nd ed. Haworth, 2003)Writers WriteIf you simply define a writer as someone who is writing, clarity sets in. Youre truly a writer when youre writing; and if you dont write regularly, dont pretend to give yourself that title. Start writing more, Ray Bradbury tells would-be writers at conferences, itll get rid of all those moods youre having.(Kenneth John Atchity, A Writers Time: Making the Time to Write, rev. ed. W.W. Norton, 1995)You Are a WriterA writer is a writer. You care about writing. It isnt men or women. . . . You sit down, you write, you are not a woman, or an Italian. You are a writer.(Natalia Ginzburg, interviewed by Mary Gordon, Surviving History. The New York Times Magazine, Marc. 25, 1990)What Is a Writer Like?- A writer is like a bean plant: he has his little day, and then gets stringy.(attributed to E.B. White)- Being a writer is like being one of th ose riskily overbred pedigree dogs--a French bulldog, for instance--poorly suited for survival despite their very special attributes. Being a writer is in defiance of Darwins observation that the more highly specialized a species, the more likelihood of extinction.(Joyce Carol Oates, A Widows Story: A Memoir. HarperCollins, 2011)- A writer is like a Gypsy. He owes no allegiance to any government. If he is a good writer he will never like the government he lives under. His hand should be against it and its hand will always be against him.(Ernest Hemingway, letter to Ivan Kashkin, Aug. 19, 1935)- Being a writer is like having homework every night for the rest of your life.(attributed to Lawrence Kasdan)The Downside of Being a WriterYou may have gathered from all this that I am not encouraging people to try to be writers. Well, I cant. You hate to see a nice young person run up to the edge of the cliff and jump off, you know. On the other hand, it is awfully nice to know that some othe r people are just as nutty and just as determined to jump off the cliff as you are. You just hope they realize what theyre in for.(Ursula K. Le Guin, The Language of the Night: Essays on Fantasy and Science Fiction, ed. by Susan Wood. Ultramarine, 1980)On the whole, professional writers are a lot of whining bastards who wouldnt last a day in a real job. . . . The true mortification of being a writer is having to meet other writers from time to time, and listen to their mundane egotistical rantings.(Duncan McLean, quoted by Jim Fisher in The Writers Quotebook: 500 Authors on Creativity, Craft, and the Writing Life. Rutgers University Press, 2006) Pronunciation: RI-ter Writers on Writing Toni Morrison on WritingWhy Do Writers Write?​Writers on Writing: E.B. WhiteWriters on Writing: Overcoming Writers BlockWriters on Rewriting Also see: WritingCollaborative WritingCompositionWriters BlockWriting CenterWriting GroupWriting Process

Essay The Situation for Refugees and Immigrants in the USA

The United States of America has always been a refuge where poor and oppressed people from the far corners of the world can come to begin a new life. Much of the nation’s allure to prospective immigrants is in its promise of equal opportunity for all, regardless of race, creed, or color. But the pressures of rising unemployment rates, congested cities, a crippled healthcare system, and national debt skyrocketing out of control have caused America to defend her borders against the influx of immigrants that threaten her already ailing economy. Still, despite all the heightened security measures incorporated in recent decades, a steady stream of immigrants continue to enter the country illegally. The Washington Times reports that there are†¦show more content†¦This mistrust of American society promotes a sense of isolation and alienation from the community. Authority figures, such as police and other first responders, may unwittingly strike fear into the hearts of these children because they have been conditioned to believe that these figures have the power, as well as the mandate, to destroy families. This mindset tends to discourage assimilation into mainstream American communities and promote instead the tendency of these families to cluster into small, ethnically concentrated barrios, or neighborhoods. Within these barrios, the culture and lifestyle of Mexico is recreated, which often reinforces psychological and physical isolation from mainstream American culture. Alliances are formed with others in similar circumstances, where commiseration often leads to a rising sense of resentment. It is not uncommon for angry groups to rise up in opposition to the society that is viewed as the oppressor. Evidence of this can be seen almost daily as senseless gang violence permeates our news broadcasts, plagues our communities, and terrorizes our citizens. Because they do not have the legal right to work in this country, undocumented immigrants earn very little. Unscrupulous employers are quick to exploit these workers, paying them considerably less than state minimum wage laws mandate. Thus, immigrant families are forced to live in sub-standard conditions and eek out anShow MoreRelatedShould Our Democracy Let Syrian Immigrants Into The United States?1654 Words   |  7 PagesShould our democracy let Syrian Immigrants into the United States? Four years ago, a civil war erupted in Syria after President Assad’s security forces fired into a group of peaceful protester, killing several of them (Syria), and starting a conflict that has rocked the stability of the world today. 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Should the United States of America have a more relaxed or stringent immigration policy? A phenomenal number of immigrants come to the USA every year. They come here for different purposes and from different places. Some immigrants are refugees who have fled war torn countries like Syria, Jordan, from the African nations etc. Most come in search of better opportunities for their children because of the freedom, protectionRead MoreDenmark : Globalization and the Welfare State Essay896 Words   |  4 Pageshomogeneous population of 5.4 million, a strong sense of national identity, and the fact that, until recently, immigration flows were moderate. Most immigrants in Denmark came from other Nordic or Western countries, and the country experienced more emigration than immigration. The problems the Danish welfare state faces in terms of integrating immigrants are rooted in two interconnected phenomena. 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The essay will also look at Geoffrey Blainey’s idea that the Indo-Chinese immigration was a middle-class idea, imposed, upon a vulnerable Anglo-Australian working class, which created more competition for jobs.Read MoreUnited Nations High Commissioner For Refugees2020 Words   |  9 Pagesbecome precarious and heightens the subject for every country. Refugees mean those people who fleeing conflict or persecution. United Nations High Commissioner for Refugees (UNHCR) has recurrently stated that refugees are defined and protected in international law and must not be expelled or re turned to situations where their life and freedom are at risk. According to UNHCR, (2016, January report) there are more than 21.3 million refugees throughout the world. However, currently, this number has beenRead MoreEssay on The Arab-Israeli Conflict and Outside Influence on It1270 Words   |  6 Pagesreligious groups came just after the First World War when tension between the two groups grew when some Jews migrated to Palestine. In 1921 there were violent clashes between the Jews and the Arabs this was caused by the influx of Jewish immigrants. All the while from 1933 to 1948 many Jews fled persecution in Nazi Europe to Palestine. British intervention causes more revolts; therefore the UN took control of Palestine in 1947. They decided that it should become a Jewish Homeland

Ethical Dilemmas American Behavioral Scent -Myassignmenthelp.Com

Question: Discuss About The Ethical Dilemmas American Behavioral Scent? Answer: Introduction The topic focuses on the concept of learning organisation considering the case study of the business organisation named Commonwealth Bank in Australia. Various issues and scandals have arisen, which has not only deteriorated the brand name and image, but also has degraded the business performance. To overcome these issues, responding to changes will be essential not only to meet the ethical standards but also for maintaining consistency and enhanced business performance within the organisation (Commbank.com.au 2018). There are barriers that have created issues to manage organizational learning whereas proper recommendations are provided to ensure that the Bank remains ethical and foster growth and learning with time. Analysis of repeated ethical scandals through the lens of organisational learning theories Learning organizations are managed with the consideration of various factors including the obtaining and management of knowledge. The organizational learning theory is related to the ways by which learning is created and managed and how these are related to the business functioning. Learning organisation allows for enhancing the learning capabilities and allow the staffs to improve their strengths, skills and abilities, furthermore resolve the issues that may hinder the growth and development of the business as well as its employees (Tortorella et al. 2015). The historical aspects including the implications of past activities could also deteriorate the rate of growth and hinder the long-term view of learning, thereby might result in creating an unhealthy atmosphere within the workplace (Hanna, Crittenden and Crittenden 2013). One of the major scandals where Commonwealth bank was involved had been the money laundering scandal due to the decrease in shares of the bank. Due to the poor learning abilities, prior assumptions were not made regarding the return on investments. Nearly 8,00,000 shareholders or investors shared huge amounts of losses due to the violation of money laundering laws, according to the Australian police department. Based on the reports presented by the Australian Transaction Reports and Analysis centre, the bank shares have fallen to more than 5 percent, which resulted in 54000 breaches of money laundering and even avoiding the counter terrorism financing laws (Limwichitr, Broady-Preston and Ellis 2015). Based on the organizational learning theories, it was important for the financial institution to predict the outcomes and even make sure that the laws are obeyed. No proper training and learning approaches were provided to the employees, because of which, they failed to understand the mo ney laundering laws properly and this resulted in breaking those laws. A severe financial crime was committed, which not only damaged the reputation of the company but also made many shareholders face huge amounts of losses in business (Gil and Mataveli 2016). Laws were breached regarding the funding for terrorism activities too, which could also be considered as a major scandal faced by Common wealth Bank, Australia. Analysis of existing barriers to the organisational learning at the Commonwealth Bank There are multiple barriers associated with the organizational learning such as lack of proper leadership skills, short-term focus, focus on self-performance rather than the entire teams performance and success, lack of ability to respond to changes managed within the organisation. One of the major barriers to the organizational learning could be the misconduct of the staffs, because of which, many customers were lost and the company failed to comply with the regulatory standards, codes of conduct and laws implemented by the Australian Government (Moss et al. 2016). Many of the staffs were found to violate the laws, rules and regulations regarding the money laundering, which resulted in financial loss and damaged the companys reputation too. This kind of unethical behavior has made many customers terminate their accounts from the bank and the shareholders who invested on the company did not get the return on investments as expected by them. There was lack of control and the customers were provided with inappropriate advices and decisions regarding the investments and bank accounts opening. The customers placed complaints, which were later found as true and immediately the staffs had been terminated (Choi, Kim and Yoo 2016). Another major barrier to organizational learning faced by Commonwealth Bank in Australia was the management of hierarchical structure, which resulted in allowing only the top management to make decisions and policies. Thus, the organizational structure was unyielding and it made the organisation fail to adapt to the dynamic changes within the business environment. The online customers services were not good enough, which created dissatisfaction among the customers (Bartsch, Ebers and Maurer 2013). The participation of the employees was quite low, due to which, only the top-level management made decisions and so Commonwealth Bank of Australia lacked behind the other competitors in business. With the advancement in technology and communication nowadays within the banking industry, Commonwealth Bank has been lacking in consistency to respond to the changes in technology. Customers even provided complaints on the social media platforms, which has damaged the reputation of the company and reduced the sales revenue too (Duffield and Whitty 2015). Recommendations to Commonwealth Bank to become an Ethical Learning Organisation It is recommended to overcome the barriers for planning a proper flow of income and manage proper control for improving the performances of staffs within the organisation. A proper control system should be implemented for allowing the workers of the company to make effective decisions and even provide proper advices to the customers who might be willing to open bank accounts or want to make investments. The performances of the workers would also be measured, which could track the business activities and ensure that the transactions cold be verified. The hierarchical structure was a major barrier to organizational learning, because only the top management was allowed to make decisions. It is recommended to change the organizational structure and ensure that the working procedures are flexible enough to adapt to the changes and maintain a positive workplace and business environment (Paulin and Suneson 2012). Social media involvement is recommended, though regular monitoring will be ess ential for checking any complaints or questions provided by the customers. This would help to understand their need and requirements and provide relevant solutions according to that, furthermore prevent customers from switching accounts with other banks through betterment of financial services delivery (Prinsloo and Slade 2013). This would allow the company to sustain in the competitive business environment. To manage the corporate social responsibilities, teaching the children about the value of money and maintaining diversity at the workplace could be beneficial too (Largent, Miller and Joffe 2013). By enabling ethical training, ethics and integrity should be maintained, furthermore could enhance the skills and knowledge level of the staffs of Commonwealth bank to follow the codes of conduct and maintain steady business functioning as well. A positive work culture is recommended for managing creativity, deliver value and promote innovation for the new products and services. This is crucial for the organisation to enhance its ability to learn and manage production of new financial services for keeping the customers satisfied. It is also recommended for Commonwealth bank to develop a good work culture for creating an open environment where new ideas are promoted and uniqueness is brought to improve the areas of planning, learning and production. This is how the company would become ethical by considering each and every employees opinions and responses and then make a perfect decision and make them feel valued for the organisation as well (Slade and Prinsloo 2013). This would manage the resources properly, provide encouragement to the supervisors and provide enhanced organizational support too. Conclusion The report was prepared to discuss the management of ethical learning considering the business organisation Commonwealth bank in Australia. The financial institution faced major issues related to the money laundering activities and even poor control system management. This created difficulties for the people to deliver the right kinds of services to the customers and the staffs even failed to provide proper advices regarding the financial and banking matters. There were other barriers to organizational learning too such as inappropriate hierarchical organizational structure, where decisions were made by the top management only and failing to cope up with the technological changes. The organizational structure was changed and ethical training was provided to the staffs for making them obtain relevant skills, knowledge and expertise. This could allow them to maintain proper values and ethics and ensure successful business functioning, furthermore stay ahead of the competitors in the co mpetitive business environment. References Bartsch, V., Ebers, M. and Maurer, I., 2013. Learning in project-based organizations: The role of project teams' social capital for overcoming barriers to learning.International Journal of Project Management,31(2), pp.239-251. Choi, Y., Kim, J.Y. and Yoo, T., 2016. A study on the effect of learning organisation readiness on employees' quality commitment: the moderating effect of leadermember exchange.Total Quality Management Business Excellence,27(3-4), pp.325-338. Commbank.com.au. (2018). Personal banking including accounts, credit cards and home loans - CommBank. [online] Available at: https://www.commbank.com.au/ [Accessed 30 Jan. 2018]. Duffield, S. and Whitty, S.J., 2015. Developing a systemic lessons learned knowledge model for organisational learning through projects.International journal of project management,33(2), pp.311-324. Gil, A.J. and Mataveli, M., 2016. Rewards for continuous training: a learning organisation perspective.Industrial and Commercial Training,48(5), pp.257-264. Hanna, R.C., Crittenden, V.L. and Crittenden, W.F., 2013. Social learning theory: A multicultural study of influences on ethical behavior.Journal of Marketing Education,35(1), pp.18-25. Largent, E.A., Miller, F.G. and Joffe, S., 2013. A prescription for ethical learning.Hastings Center Report,43(s1). Limwichitr, S., Broady-Preston, J. and Ellis, D., 2015. A discussion of problems in implementing organisational cultural change: Developing a learning organisation in University Libraries.Library Review,64(6/7), pp.480-488. Moss, P., Dahlberg, G., Grieshaber, S., Mantovani, S., May, H., Pence, A., Rayna, S., Swadener, B.B. and Vandenbroeck, M., 2016. The organisation for economic co-operation and developments international early learning study: Opening for debate and contestation.Contemporary Issues in Early Childhood,17(3), pp.343-351. Paulin, D. and Suneson, K., 2012. Knowledge transfer, knowledge sharing and knowledge barriersthree blurry terms in KM.The Electronic Journal of Knowledge Management,10(1), pp.81-91. Prinsloo, P. and Slade, S., 2013, April. An evaluation of policy frameworks for addressing ethical considerations in learning analytics. InProceedings of the Third International Conference on Learning Analytics and Knowledge(pp. 240-244). ACM. Slade, S. and Prinsloo, P., 2013. Learning analytics: Ethical issues and dilemmas.American Behavioral Scientist,57(10), pp.1510-1529. Tortorella, G.L., Marodin, G.A., Fogliatto, F.S. and Miorando, R., 2015. Learning organisation and human resources management practices: An exploratory research in medium-sized enterprises undergoing a lean implementation.International Journal of Production Research,53(13), pp.3989-4000

Jones-Blair Case Anaylsis Essay Example

Jones-Blair Case Anaylsis Paper Strategic Issues and Problems: The Jones Blair Company competes in a 50-county country throughout Texas. Oklahoma. New Mexico. and Louisiana. Their major concern and fiscal centre is located in 11 county Dallas-Fort Worth metropolitan countries. Jones Blair Company is a in private held corporation that produces and markets paint under the Jones-Blair trade name name. A big part of the maturating pigment industry. $ 10 billion. is established from architectural coatings and the one-year growing rate is expected to be that of general rising prices in the coming old ages. Dollar gross revenues have increased at an mean one-year rate of 4 per centum per twelvemonth over the past decennary. The company has been really successful in keeping their borders even with increased research and development stuff and labour costs. A little figure of regional pigment makers have competed successfully against pigment maker that distribute their merchandises national. Major manufacturers of pigment fo r the architectural coatings sections account for 60 per centum of gross revenues in the architectural coating sections. The competition is reasonably stiff when it comes to private shop trade names or forte shops. Even with the turning success of Jones Blair it is non adequate and in order to make their concern ends at a clip when growing is nonexistent. Jones Blair must take immediate action and billow their gross revenues squad and alter their gross revenues energies. Mass merchants pose a serious menace to the hereafter achieved gross revenues degrees of Jones Blair Company. Jones Blair Company is presently looking for solutions for deriving more consumers through marketing their architectural coatings and sundries in the southwesterly United States. Market Segmentation The market of Jones Blair can be divided to two groups: Dallas-Fort Worth country and Non Dallas-Fort Worth. Among these two countries. there are the contractors. the DIY families and the professional painters. From reading instance. I gathered that the estimated dollar volume of architectural pigment and allied merchandises sold in Jones Blair’s 50 states service country in 2004 was $ 80 million ( excepting contractor gross revenues ) . The DFW are accounted for 60 per centum or $ 48 million. while the staying 40 per centum or $ 32 million is sold in the other countries outside the DFW country. 70 per centum of the DFW gross revenues are accounted for by do-it-yourselfers while the other 30 per centum is sold to professional painters. In the other countries outside of the DFW country 90 per centum of gross revenues are accounted for by do-it-yourselfers while the other 10 per centum is sold to professional documents. ( See Exhibit 2 ) . This would means the per centum of the market section is as following: DFW ( $ 48 1000000s ) Non-DFW ( $ 32 1000000s ) We will write a custom essay sample on Jones-Blair Case Anaylsis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jones-Blair Case Anaylsis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jones-Blair Case Anaylsis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Professional Painters 70 % ( $ 33. 6 1000000s ) 30 % ( $ 9. 6 1000000s ) DIY households 30 % ( $ 14. 4 millions1 ) 70 % ( $ 22. 4 1000000s ) Plan of Action The senior direction squad has examined the pigment industry. particularly the architectural pigment markets. and they have yet to come to a decision. The president of Jones Blair. Mr. Alexander Barrett. is be aftering to hold another meeting with his executive squad where they will each show their suggestions and he has exclaimed a determination must be made. Recommendations Jones Blair executives have developed four options to alleviate the company’s selling job ( which are outlined as follows ) : a ) Cut monetary value by 20 % B ) Spend extra $ 350. 000 on corporate advertisement ; degree Celsius ) Hire one extra gross revenues representative vitamin D ) Do Nothing ( Status Quo ) a ) Cut monetary value by 20 % Compared to other taking national trade names. Jones Blair is priced comparatively high. This is based on the highly high quality and public presentation of the merchandises. By cutting monetary value. Jones Blair will be able to remain competitory in monetary value with other the other merchandises on the market. B ) Spend an extra $ 350. 000 on corporate advertisement This money will be used to increase consciousness. Most of it will be spent on telecasting ads targeted chiefly in the Dallas Fort Worth ( DFW ) country at the do-it-yourself market. Brand image is of import to consumers and telecasting ads are a great manner to acquire their name out. Most of this population is cognizant of this merchandise and merely some of this population would buy it. degree Celsius ) Hire an extra gross revenues representative Hiring an extra gross revenues representative will let Jones Blair to concentrate on new markets. These markets should be outside of the DFW country and let for new metropoliss and provinces to acknowledge Jones Blair. vitamin D ) Do Nothing ( Status Quo ) Since Jones Blair has continually seen net incomes each twelvemonth ; they should keep their current selling aims and make nil. Jones Blair has done an first-class occupation of this in the past by watching the borders and commanding costs. By making nil. the company will non necessitate to pass any extra money. vitamin E ) Alternate Recommendations a. ) Cut monetary value by 20 % In 2004 architectural merchandise gross revenues volume was $ 12. 000. 000. Jones Blair has a current net net income of $ 1. 14 million. and to remain profitable it must keep this sum. $ 12. 000. 000* . 35= $ 4. 200. 000 If Jones Blair reduced its monetary value by 20 % the part border will drop to 15 % . ( $ 12. 000. 000 ) * . 15 = ( $ 1. 800. 000 ) If the company drops the monetary value by 20 % the company will see a 33 % addition in gross revenues. ( $ 1. 800. 000 * . 33 ) = $ 4. 200. 000 ( $ 594. 000 ) Strength: Jones Blair will sell more merchandises. because it will be able to vie with its rivals in monetary value. WEAKNESSES: May non be able to sell plenty in volume to cover cost of goods sold. If the monetary value is more competitory with other companies it may non be looked at as superior quality. b. ) Spend extra $ 350. 000 on corporate advertisement. The selling section proposes a telecasting run targeted at the DFW do-it-yourself market. This will be an extra $ 350. 000. but will significantly increase the consciousness of Jones Blair merchandises. Research has proven that trade name consciousness is a major factor in buying determinations. If Jones Blair does hold to utilize this method the company will necessitate to do at least $ 122. 500 to interrupt even and cover the cost of this new publicity ( $ 350. 000/ . 35= $ 122. 500 ) . Most of the DFW consumers are do-it-yourselfers. so a telecasting ad will be good in this market. Strength: Consumers will go cognizant of Jones Blair. Do-it-yourselfer’s history for 70 % of volume in the DFW country. Ad is proven to increase consciousness. and consciousness is a critical factor in consumer buying determinations. Failing: About duplicating current advertisement costs ( $ 360. 000+ $ 350. 000 ) . This recommendation requires a big budget and has small warrant of consequences b ecause about 75 % of the sing audience does non purchase pigment. Consumer purchasing procedure shows family purchasers choose a shop foremost. non a trade name ; hence. concerted ad is required. non trade name advertisement. c. ) Hire an extra gross revenues representative. Gross saless outside of our place district DFW are important for keeping competition in the market. A gross revenues rep would be the company $ 60. 000 a twelvemonth. So the company would necessitate ( $ 60. 000/ . 35 ) about $ 171. 428. 58 of extra net incomes to cover this. 120 retail merchants are located outside of DFW. If we look at our current dollar sum needed to remain profitable $ 4. 200. 000 and split that by shops $ 4. 200. 000/120= $ 35. 000 So $ 171. 428. 58/ $ 35. 000 = about 5. So the company would necessitate a new gross revenues rep to get at least 5 new histories a twelvemonth to breakeven. STRENGTHS: New clients may convey more chance to the tabular array through word of oral cavity. Doesn’t cost the company a important sum of money to make. WEAKNESSES: Does non assure new clients. It’s merely concentrating on most profitable market. DFW. d. ) Do nil ( Status Quo ) Jones Blair will non alter any of their selling schemes. Strength: Does non be the company any excess money to keep current aims. Jones Blair is presently doing money. why alteration? WEAKNESSES ? Jones Blair will non ever be profitable in the hereafter ; the cost of research and development will merely increase. Needs to remain competitory in the market and non looking into long term vision of the company. Concluding recommendation Jones Blair needs to look into the hereafter and envision the company viing with rivals. Its best stake is to concentrate on the consumers in its chief place market. DFW. If they can derive consciousness of the place market. sooner or later word will distribute throughout all of their markets and concern will din. Making a $ 1. 000. 000 minimal income expressions like pocket alteration. Right now Jones Blair can afford this and still hold a $ 400. 000 net income. Target Market The mark market for Jones Blair is consumers in its chief place market. DFW. Specifically the consumers in their architectural coatings and sundries arena. Marketing Mix Promotion: Jones Blair Company advertisement can potentially hike their patronages conveying more consciousness to the DIY section in the southwesterly country of the United States. This was basically the aim of the executive meeting and advertisement is proven to increase consciousness. and consciousness is a critical factor in most consumer buying determinations. Topographic point: The Company distributes its merchandise through 200 independent pigment shops. timber paces and hardware mercantile establishments. With the expanded advertizements Jones Blair can spread out to their selling range linking with more consumers. particularly in the southwesterly country of the US. Monetary value: About duplicating current advertisement costs ( $ 360. 000+ $ 350. 000 ) . advertisement would be the best manner to make the multitudes in the parts that are traveling unnoticed. Merchandise: Architectural coatings and sundries supplied throughout the southwesterly United States.